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Every tradeshow booth, theatre lobby or expo stand relies on bold, eye-catching graphics. For businesses in the print, décor or promotional sector, having the ability to produce those visuals in-house gives you speed, control and margin. Rather than outsourcing to a print shop and managing delays or markups, a wide format eco solvent printer lets you deliver directly on your terms.
This guide will show you what you need, how to think about costs, and why a machine like the Gongzheng ThunderJet AQ1602S makes sense as your entry point.
Eco solvent inks are designed to bond with coated media, giving sharp, durable results even outdoors. Because the inks resist smudging and fading, they’re ideal for posters, signage and point-of-sale graphics that need to last more than a few hours.
Compared to water-based inks, eco solvent is more robust in real-world conditions. Compared to UV, it often has advantages on flexible media (vinyl, banner stock, coated paper) and can be more cost-effective for the types of posters used in events and exhibitions.
If you’d like more detail on eco solvent printers, see our overview here.
Bringing poster printing in-house isn’t only about convenience, it’s about capturing more value. To give some context, a single tradeshow poster sized around 1.5 m × 2 m (3 m²) can cost between £50 and £70 to outsource depending on provider, media and finishing. Larger pieces, such as 3 m × 2 m theatre posters, are often priced at over £100 each (BannerWorld, VC Print).
When you own the equipment, those costs stop going to outside vendors and start flowing into your business. You can quote jobs with confidence, respond faster to urgent requests and keep control over both the schedule and the quality of the finished work. That combination is what turns a printer from an expense into a profit centre.
These jobs are needed every week by organisations of all sizes. Having the ability to produce them quickly and reliably means your business can take on work that others have to turn away.
The ThunderJet AQ1602S is designed for businesses ready to step into wide format production.
For print shops, embroidery businesses or promotional product companies, it’s a practical way to expand into posters and event graphics without overextending your budget
The best way to understand what a wide format eco solvent printer can do for your business is to see it in action. At YES Group, we offer live demonstrations in our Manchester showroom. You’ll see the ThunderJet AQ1602S running, review media options and get advice from our team on how to set up your own workflow.
Book your demo today and explore how in-house poster and event graphics printing can save money, expand your services and create new revenue opportunities.