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What to post?!

It is the big issue that keeps many business owners from really using Instagram to help boost their embroidery business, just not knowing what to post. And that’s especially true if you’re not using Instagram in your life outside of your business.

But Instagram, with its visual-centric platform, offers a unique opportunity to showcase what you do and engage with your potential customers. This makes it an ideal tool to help you boost your embroidery business.

So in an effort to get you started, here are some Instagram post ideas tailored for embroidery businesses and custom apparel shops that can help you build a strong online presence and attract more customers.

Customer Spotlight

Why It Works:

Social Proof: Featuring satisfied customers wearing your products provides social proof and builds credibility. If their in the shop, ask them to try it on then snap a pic or video. If not, offer them a freebie for sending in a photo!
Community Building: It fosters a sense of community and shows appreciation for your customers.
User-Generated Content: Encourages other customers to share their photos, providing you with valuable content. When they share their photos, you get more referral customers!

How to Do It:

Customer Photos: Ask customers to send in photos of them wearing your products and share these on your feed.
Testimonials: Combine photos with short testimonials about their experience with your brand.
Tag and Share: Tag the customers in your posts and encourage them to share the posts on their own profiles.

Example Post:

A photo showing the design, stitching, and finishing of a custom embroidered logo on a t-shirt.
A catchy caption that shows that you know your stuff when it comes to embroidery!

Behind-the-Scenes

Why It Works:

Engagement: Behind-the-scenes content allows your audience to connect with your brand on a personal level. You get to show your expertise and your personality.
Transparency: Showing the creation process builds trust and authenticity. They see your effort and what it takes to produce your custom apparel (and may even elevate its value)
Education: It helps educate your audience about the craftsmanship involved in your products.

How to Do It:

Step-by-Step Photos: Capture each stage of creating a custom t-shirt or embroidery piece, from initial design to final product.
Short Videos: Create time-lapse videos of the embroidery machine in action or the printing process. (these videos are easy with built in editing tools on most smart phones)
Employee Spotlights: Introduce your team members and show them working on different projects. Remember, the more personal connections you can make the better!

Example Post:

A photo carousel featuring different customers wearing your custom embroidered shirts with quotes about their positive experiences.
A single post with a customer’s photo at a special event, showcasing how your custom apparel added value to their experience.
Check out how our client LF Sports Uniform use their social!

Tutorials and Tips: Post Short Videos or Step-by-Step Guides on T-Shirt Printing or Embroidery Techniques

If you have something unique to show, like 3D or “puffy” embroidery, it will get people’s attention and may inspire orders. (Metallic thread designs are also eye catching!)

Why It Works:

Educational: You’re not overtly “selling” anything, just teaching people about the possibilities and using highly profitable options as your example.
Engagement: Tutorial videos and guides tend to attract high engagement rates.
Shareability: Educational content is often shared, and educational content about something unique is even more shareable.

How to Do It:

Short Videos: Just like in prior sections you’re demonstrating a process, just for something more specific.
Step-by-Step Guides: Post a series of images with detailed captions explaining each step of a process. While you’re doing the work,get someone else to take the pics.
Live Sessions: Host live Q&A sessions or live demonstrations to interact directly with your audience. Always go live when you can! Instagram and Meta both give more weight to live content and may share it with more people.
Reels: Show the world what you can achieve with your machine!

Example Post:

A short video showing how to set up an embroidery machine for a new design.
A step-by-step photo guide on the process of printing a custom t-shirt, from design to final product.
A live video session where you answer common questions about t-shirt printing techniques.
Watch our customer Global Workwear in action with a reel

Special Offers: Announce Sales or Exclusive Deals to boost your embroidery business

Why It Works:

Immediate Engagement: Sales and exclusive deals generate excitement and urgency, encouraging quick action.
Customer Loyalty: Regular promotions can keep your existing customers engaged and loyal.
Attract New Customers: Special offers can attract new customers who are price-sensitive.

How to Do It:

Eye-Catching Graphics: Use vibrant, attention-grabbing graphics to announce your promotions. Think about embroidering something about your promo onto something you can use in the images!
Clear Messaging: Ensure that the details of the offer are clear and easy to understand. Show the messaging to someone who won’t feel obligated to like it.
Call to Action: Include a strong call to action, directing customers on how to take advantage of the offer.

Example Post:

A graphic announcing a 20% off like our client Knights Workwear
A post highlighting an exclusive deal for followers, such as a free custom embroidery design with the purchase of a certain number of items.
A countdown timer on your Instagram stories leading up to a flash sale event.

Final Tips

Don’t wait! Don’t overthink it! Take these ideas as suggestions for place to start, and just get started!